Ruari Elkington

Brisbane, Queensland

Arts advocate, social entrepreneur

Ruari has developed Altruistix, a social enterprise to raise funds to develop new audiences in the arts
and culture sector. It will integrate with existing ticketing systems to enable patrons to make a small
additional contribution when they purchase tickets. All of the funds raised by Altruistix are converted
into new, paid tickets for disadvantaged audiences. “The opportunity with Altruistix is expanding
audiences for arts and culture without de-valuing those events. Passionate arts audiences make
multiple, small contributions towards new tickets. Ticketing agencies, venues and artists get paid for
those tickets. People who were unable to buy those tickets are given a chance to attend. The value chain is maintained, both in terms of audience perception and arts incomes.”

Ruari Elkington